parson AGMetadata management and smart content: Ulrike Parson and Thomas Ziesing at the Empolis:Exchange Summit 2022
This year's Empolis:Exchange Summit 2022 will take place as a hybrid event from September 27th to 28th. The event with the title "Rethink products and services digitally. That's how it works!" offers various sessions on new digital solutions in customer service.
Ulrike Parson and Thomas Ziesing share their insights on metadata management and smart content in their presentation on September 28th:
The harsh reality of metadata management and smart content (presentation in German)
Ulrike Parson and Thomas Ziesing
28. September 2022, 10:15 (CET)
A paradigm shift is becoming reality – at the beginning of the content supply chain is no longer the CCMS, but the metadata. How can a busy technical communication team change its processes? What obstacles complicate the implementation of a smart content solution?
More about Empolis:Exchange Summit 2022.
Read more on the subject: First comes metadata, then comes content. How to control your CCMS with metadata
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