The future of content in the age of AI: Adobe Content Strategy Leaders in Munich on September 21, 2026

On September 21, 2026, the Content Strategy Leaders Live – AI Forum for Enterprise Knowledge Management will take place in Munich. This one-day forum hosted by Adobe is designed for content professionals who want to move beyond discussing AI and create the conditions for its successful use across the enterprise.

Hear insights from successful digital transformation projects, including those at Škoda and CMR Surgical, and learn more about transforming content into enterprise knowledge with Adobe products.

AI will, of course, also be a key topic. Together with other experts, Ulrike Parson will discuss the question “What role will humans play in the future of content?” in a panel discussion.

The panel will explore how generative and agentic AI are changing the way content is created, managed, delivered, and consumed. It will also look at which roles and skills will become more important in the future and why structured, connected, and trusted content is becoming the foundation for AI-powered applications and intelligent information systems.

Joining Ulrike Parson on the panel are Andy Iddon, Chief Strategy Officer at Content Bloom, and Tadija Malić, CEO of Cyber64. The discussion will be moderated by Stefan Gentz, Principal Evangelist at Adobe.

Content Strategy Leaders Live – AI Forum for Enterprise Knowledge Management
September 21, 2026 | from 11:30 a.m. | Munich