Newsletter fall 2026
Dear readers,
There’s a lot happening at parson over the next few weeks: Technology Day, two webinars, and five presentations at the tcworld conference. We also have news and insights on content strategy, semantics, and agentic AI.
We kick things off on November 2 with tcworld's Technology Day. Then, from November 10 to 12, we’ll be in Stuttgart for the tcworld conference. Together with our customers and partners, we’ll explore how companies can prepare their technical information for AI, self-service, and digital business processes. All presentations will be held in German.
In this newsletter
- Technology Day 2026: Agentic AI in technical service
- Our presentations at the tcworld conference 2026
- From CCMS selection to an AI-ready content strategy: Our project with Buildwise
- Webinars with gds: Self-help and the Digital Product Passport
- Why semantics matters more than ever for agentic AI: A blog post by Ulrike Parson
Technology Day 2026
Agentic AI im technischen Service: Ist Ihre Dokumentation bereit für den nächsten Schritt? (Agentic AI in technical service: Is your documentation ready for the next step?)
Robert Bredlau (Fluid Topics) and Ulrike Parson (parson)
November 2, 2026, 2:00–2:45 p.m., online
AI is increasingly becoming a new audience for technical documentation: AI agents use product information and technical content to power intelligent applications and automated service processes. Robert Bredlau and Ulrike Parson will explain what this means for content and content strategy, and how companies can prepare for knowledge-driven services. Learn more about Technology Day
Our presentations at the tekom annual conference 2026
Kleine Häppchen oder das komplette Menü – Auf der Suche nach einer passenden Informationsarchitektur (Small bites or the full menu? Finding the right information architecture)
Marc Kögel (SEW-EURODRIVE) and Mette Lilienthal (parson)
November 10, 10:00 a.m., Use Case
Using a joint project as an example, Marc Kögel and Mette Lilienthal will show how a thorough analysis can lead to a scalable information architecture for complex product portfolios. The focus will be on requirements, content strategy, and practical implementation. Learn more
Von Tickets und Topics: Wie man Serviceinformationen mit Technischer Dokumentation verheiratet (From tickets to topics: Bringing service information and technical documentation together)
Alexandra Steck (Endress+Hauser) and Ulrike Parson (parson)
November 10, 3:00 p.m., Presentation
How can valuable service knowledge from support cases be made available alongside technical documentation? Alexandra Steck and Ulrike Parson will explore the role of metadata and standards such as iiRDS, and show how to deliver information intelligently. Learn more
Abrissbirne oder neuer Anstrich? Unser Bauplan für eine zentrale Hilfe- und Lernwelt (Demolition or renovation? Our blueprint for a centralized help and learning platform)
Katharina Boehm (SEEBURGER) and Ulrike Parson (parson)
November 11, 2:00 p.m., Use Case
Data silos, scattered content, and inconsistent formats make self-service difficult, both internally and externally. That’s why SEEBURGER is developing a centralized knowledge infrastructure for customers and employees. Katharina Boehm and Ulrike Parson will present the blueprint, covering everything from content structures and responsibilities to tool selection and organizational change management. Learn more
Rolle von Ontologien und gängigen Austauschformaten für die digitale Transformation von Standards (The role of ontologies and common exchange formats in the digital transformation of standards)
Andreas Wernicke (DIN Solutions) and Ulrike Parson (parson)
November 12, 10:00 a.m., Presentation
How are ontologies, structured data formats, and AI changing the way we work with standards? Andreas Wernicke and Ulrike Parson will explore which formats and AI approaches are best suited to different use cases, what is already practical today, and what developments we can expect in the future. Learn more
Digitaler Produktpass und Digitalisierung: Anforderungen und Verknüpfungsstrategien (Digital Product Passport and digitalization: Requirements and integration strategies)
Roland Schmeling (Schmeling Consultants) and Ulrike Parson (parson)
November 12, 2:00 p.m., Presentation
The Digital Product Passport (DPP) will become mandatory for an increasing number of product groups in the coming years. Roland Schmeling and Ulrike Parson will explain the requirements and timelines, outline strategies for early preparation, and examine the role of technical communication in implementation. Learn more
Will you be in Stuttgart? Schedule a meeting with us. We’d love to connect!
What else is new?
There’s more happening at parson before and alongside the tekom annual conference.
From CCMS selection to an AI-ready content strategy
How Buildwise worked with parson to define requirements for content, processes, and its future system landscape. Read the success story
Self-help and self-service: Webinar on October 16
How should product information be structured and delivered so that customers can quickly find the answers they need when operating products, performing maintenance, or troubleshooting? Ulrike Parson and Kathleen Pohlmann will discuss these questions in a free webinar on October 16 (webinar in German). Learn more and register
Digital Product Passport: Webinar on October 28
How can companies turn the regulatory requirements of the Digital Product Passport into practical solutions? In this free webinar on October 28, Ulrike Parson and Ludger Heisterkamp will explain which data and information structures are needed and how product and compliance data can be digitally connected and made available (webinar in German). Learn more and register
Why semantics matters more than ever in an agentic world
What do AI agents need to reliably understand and use information? Ulrike Parson shares four key takeaways from recent events on semantics, content, and AI.
We wish you an inspiring fall. Perhaps we’ll see you at tcworld in Stuttgart!
Your parson team