360-degree analysis for content processes and systems
Gain a clear perspective on existing processes
The 360-degree analysis holistically examines your processes in technical communication and product data management – from the perspectives of employees, management, customers, and external partners. The result is a connected, realistic overall picture that reveals optimization potential often overlooked in day-to-day operations.
Whether you are preparing to digitalize enterprise content or aiming to optimize current processes – the 360-degree analysis provides a sound assessment, uncovers weak points, and highlights concrete actions. For greater transparency and better decision-making.
In technical communication, where many departments, tools, and requirements intersect, the 360-degree analysis offers valuable guidance and cross-functional insights. It supports the strategic preparation and successful implementation of digitalization initiatives, such as introducing a component content management system (CCMS), building a self-service platform for customers, using AI in customer service, and creating digital twins.
Why a 360-degree analysis is worth it
Renew or enhance processes
Many companies rely on established processes that work well in the daily routines, but they often overlook untapped potential or necessary adjustments due to market changes. A 360-degree analysis can systematically identify workflow breaks and bottlenecks, duplicated efforts, and unnecessary complexity – caused, for example, by siloed systems or inefficient workflows. This makes it easier to streamline processes, integrate systems better, and boost satisfaction for everyone involved.
Prepare for digitization or automation
Companies that aim to digitalize or automate processes need a clear view of their current state. A 360-degree analysis provides the necessary transparency and a solid foundation for making informed decisions – including selecting appropriate tools.
Reorganization or company growth
Growth and change bring new demands on processes. A 360-degree analysis helps standardize structures, clarify interfaces, and make workflows scalable.
New legal or regulatory requirements
New regulations – such as those regarding data protection or product identification – require documented and compliant processes. A 360-degree analysis can identify gaps and support efforts to ensure regulatory compliance.
Improve customer satisfaction and service quality
Slow response times and a lack of transparency reduce customer satisfaction. The 360-degree analysis brings in the customer perspective and pinpoints pain points in your processes. It also includes a review of competitors’ information offerings for comparison.
Make work easier – make employees happier
Unclear responsibilities and inefficient routines can lead to frustration. The 360-degree analysis reveals opportunities for improvement and helps streamline processes.
Prepare for certifications or audits
Whether it’s ISO 9001, ISO 27001, environmental management or ESG – certifications require clarity and robust process documentation. A 360-degree analysis provides the right foundation by clearly documenting processes and making them ready for improvement.
We carry out the 360-degree and process analysis for you. This is how we work
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360-degree analysis
We carry out the 360-degree and process analysis for you. This is how we work
- Internal perspectives. We gather insights from employees and management. Through interviews, surveys, and workshops, we bring together operational and strategic viewpoints.
- External perspectives. We analyze how your processes are perceived – by customers, suppliers, partners, and competitors. Surveys, interviews, and competitor benchmarks reveal opportunities for improvements in areas such as service quality, interfaces, and technical content delivery.
- Analysis of data, content, and systems. We evaluate content, data, processes, and interfaces across systems, including content management systems, delivery platforms, customer portals, product lifecycle management (PLM), product information management (PIM), and ERP systems.
- Considering the bigger picture. We integrate organizational, technological, and compliance-related factors from the start. This ensures that all recommendations are realistic, future-proof, and compliant – even with industry-specific requirements.
Learn more about the 360-degree process analysis in our FAQs.
FAQs – Frequently asked questions about the 360-degree process analysis
What is a 360-degree analysis?
It is an in-depth form of process analysis. Rather than examining workflows only internally, it takes a holistic approach, considering the perspectives of employees, management, customers, and external stakeholders. It also includes an analysis of data and content. This creates a comprehensive overview that pinpoints weaknesses and enables targeted improvements – especially in technical communication and product data management.
How is it different from a classic process analysis?
A classic process analysis usually focuses on internal workflows – assessing how processes function, identifying issues, and suggesting improvements. A 360-degree analysis goes further by adding external viewpoints, data analysis, content analysis, and cross-departmental context, making it ideal for complex, cross-functional, or strategic initiatives.
How does a typical 360-degree analysis work?
- Define goals and approach. The analysis typically supports a transformation process. First, goals and methods are clarified.
- Capture the current state. The current state of processes, content, and tools is assessed through interviews, workshops, surveys, and observations, integrating all perspectives.
- Evaluate and make recommendations. We systematically analyze the results, often with the support of AI, and derive concrete, goal-oriented recommendations.
- Support implementation. Upon request, we provide ongoing support to implement the recommended measures.
When is a 360-degree analysis useful?
It is especially helpful during times of change, such as reorganizations, digital transformation, modernization, rapid growth, or the launch of new products. It's also valuable when friction between departments begins to affect everyday work.
In technical communication, the analysis uncovers weaknesses in how information is created and delivered to both employees and customers. The goal is to make processes more efficient, scalable, and sustainable. This includes reviewing existing workflows, determining actions, and evaluating current systems for content creation and delivery, focusing on modularization, reuse, and modern content strategies.
Which methods are used for process analysis?
Common methods include:
- Interviews (individual and group)
- Observations of daily work steps
- Surveys and questionnaires to gather structured input
- Workshops to analyze current processes and define future states
- Document analysis (internal documentation, process guidelines, manuals, etc.)
- System analysis of tools regarding usability, interfaces, and scalability
- Maturity assessments using standardized models
How do I create a process analysis?
A typical process analysis follows these steps:
- Define the goal
- Select the process (e.g., document approval or translation management)
- Collect information (interviews, workshops, observations, and documents)
- Model the current process (visualize the flow, roles, and tools)
- Identify problems and improvement potential
- Design a future-state process
- Derive concrete actions (e.g., tool changes, role clarification, and training)
Which tools are used for process analysis?
The tools depend on the goals:
- Mind-mapping tools such as MindManager
- Process modeling/diagram tools, such as Microsoft Visio or Signavio
- Spreadsheet tools (e.g., Excel)
- Agile project management tools, such as JIRA, Azure DevOps
- Presentation tools, such as PowerPoint