Ulrike Parson

Chief Executive Officer

Ulrike Parson is the founder and CEO of parson AG. Ulrike’s areas of expertise are content strategy consulting, digitalization and intelligent information. She is a member of the iiRDS Steering Committee.

Latest articles by Ulrike Parson

Driving technical documentation from a digital twin

by Ulrike Parson , Thomas Ziesing on June 18, 2025

A product’s digital twin reflects its exact configuration. For the technical documentation to match the product, it must be written and delivered product-specific and cannot cover several different product variants. But how is this product-specific documentation created and what do the authoring processes have to look like?

This article describes a solution that Endress+Hauser is using to address the challenges of product-specific documentation for the digital twin. read more

Artificial intelligence in technical communication

by Ulrike Parson on February 20, 2023

Or would ChatGPT get a job with us as a technical communicator?

AIs were once known for recognizing images, answering questions as chatbots, or searching texts. But for the first time ever, there's a serious AI application that can generate texts: ChatGPT. How good is the AI for technical documentation and what does it mean for our profession as technical communicators? read more