Ulrike Parson

Chief Executive Officer

Ulrike Parson is founder and CEO of parson AG, specializing in content strategy, digitalization and intelligent information. Member of the iiRDS Steering Committee.

Latest articles by Ulrike Parson

Driving technical documentation from a digital twin

by Ulrike Parson , Thomas Ziesing on June 18, 2025

A product’s digital twin reflects its exact configuration. For the technical documentation to match the product, it must be written and delivered product-specific and cannot cover several different product variants. But how is this product-specific documentation created and what do the authoring processes have to look like?

This article describes a solution that Endress+Hauser is using to address the challenges of product-specific documentation for the digital twin. Read more

Adobe DITAWORLD 2023: parson as Gold Sponsor and with two presentations on intelligent content

May 25, 2023

As a leading DITA ambassador, parson is happy to support the next Adobe DITAWORLD 2023 again as a Gold Sponsor. We are also looking forward to the presentation of Ulrike Parson on "Intelligent content for the manufacturing industry" and the presentation of Frank Ralf and Lukas Jetzig "From DITA to Smart Content." Read more

Artificial intelligence in technical communication

by Ulrike Parson on February 20, 2023

Or would ChatGPT get a job with us as a technical communicator?

AIs were once known for recognizing images, answering questions as chatbots, or searching texts. But for the first time ever, there's a serious AI application that can generate texts: ChatGPT. How good is the AI for technical documentation and what does it mean for our profession as technical communicators? Read more