Blog posts by parson

Not long ago, the role of technical communicators was clearly defined: they created structured texts, explained complex topics, and delivered final documents at the end of development.

Today, the picture looks very different. Digitalization, connected products, and artificial intelligence have rewritten the rules. Content is no longer limited to static documents but lives in dynamic information spaces that adapt to context, audience, and system. AI chatbots generate texts in multiple languages and for diverse audiences, while also taking over routine tasks. With interfaces and cloud-based systems on the rise, many activities that once required manual effort can now be fully automated. read more

What once sounded like science fiction is now reality: machines that can learn, think, and even be creative. 

But how do you communicate with AI? How do you get it to produce exactly the content you have in mind? Because an AI doesn’t think like a human—it detects patterns in data. That’s why a different style of communication is needed. This is where the technique of prompt engineering comes in. read more

Looking back at ConVEx 2025 in San Jose, generative AI was still everywhere. While some are still trying to figure out its impact on technical writing, others are stressing that everyone needs to incorporate it into their daily work. Here are some paraphrased quotes: read more

Artificial intelligence can help create, organize, and retrieve content. But what tasks are best suited for AI, and how is it changing the technical communication profession? read more

What is knowledge engineering and what does a knowledge engineer do in technical communication? We asked our colleague Lukas Jetzig. He has been working as a technical communicator and knowledge engineer at parson since 2022. read more